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The Triple Bottom Line: Authentic New Model or Tripartite Nonsense? Steven F. Hayward ask whether Enron's collapse was sealed by its deals with the greens. When you sacrifice the profit bottom line, who's going to pay for the social and environmental "bottom lines"?

Bill Ford spelled trouble for Ford Country. CEO's environmentalist beliefs led to big company funding of green groups that advocate tearing up roads, ending the use of fossil fuels, and eliminating motorized vehicles, things not good for Ford's bottom line or society. Now the economic chickens have come home to roost and Ford is failing because of Buddhist Bill. And the enviros are kicking him when he's down. So much for making deals with environmentalists.

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